Comments on: OPI: Holiday Sneak Peek http://www.thisthatbeauty.com/2008/10/opi-holiday-sneak-peek-2/ Tue, 07 Feb 2012 08:18:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Felicia http://www.thisthatbeauty.com/2008/10/opi-holiday-sneak-peek-2/comment-page-1/#comment-1603 Felicia Tue, 21 Oct 2008 17:33:00 +0000 http://www.thisthatbeauty.com/2008/10/opi-holiday-sneak-peek-2/#comment-1603 I guess the cache is that these are colors are not available elsewhere. and sephora/opi feel people will pay the premium for exclusivity. so if i'm a nail salon type of girl and i rely on nail salon offerings, i cant get sephora's opi collection at my nail salon. so if the opi sephora colors are that fly, i'll pay the premium. but sorry, i wont. i do not think (based on very little research) the sephora brand is of higher quality than nail salon offering. maybe the folks at opi were looking to do some serious mass marketing by coupling with sephora. but i'm with you. sephora the "store" has mad equity. but sephora the "cosmetic brand"...eh, not so much. think about it, when's the last time you bought a sephora beauty product? do you even shop the sephora's beauty section at sephora. i think not. <br/><br/>Felicia<br/>TTB I guess the cache is that these are colors are not available elsewhere. and sephora/opi feel people will pay the premium for exclusivity. so if i’m a nail salon type of girl and i rely on nail salon offerings, i cant get sephora’s opi collection at my nail salon. so if the opi sephora colors are that fly, i’ll pay the premium. but sorry, i wont. i do not think (based on very little research) the sephora brand is of higher quality than nail salon offering. maybe the folks at opi were looking to do some serious mass marketing by coupling with sephora. but i’m with you. sephora the “store” has mad equity. but sephora the “cosmetic brand”…eh, not so much. think about it, when’s the last time you bought a sephora beauty product? do you even shop the sephora’s beauty section at sephora. i think not.

Felicia
TTB

]]> By: LLS http://www.thisthatbeauty.com/2008/10/opi-holiday-sneak-peek-2/comment-page-1/#comment-1600 LLS Tue, 21 Oct 2008 03:01:00 +0000 http://www.thisthatbeauty.com/2008/10/opi-holiday-sneak-peek-2/#comment-1600 what's ur take on their sephora collection? and, why is it more than the regular OPI line? IMO, sephora's brand name has equity but not when it comes to products. i feel like they're low end. when thinking of nail polish, i feel like OPI is the truth and that pricing it lower than sephora OPI dilutes the OPI brand name. Is sephora OPI supposed be more high end? school LSS. what’s ur take on their sephora collection? and, why is it more than the regular OPI line? IMO, sephora’s brand name has equity but not when it comes to products. i feel like they’re low end. when thinking of nail polish, i feel like OPI is the truth and that pricing it lower than sephora OPI dilutes the OPI brand name. Is sephora OPI supposed be more high end? school LSS.

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