October is National Breast Cancer Awareness Month. Throughout the month I will use ThisThatBeauty to highlight organizations, events, products, and individuals committed to raising breast health awareness. First up is a brand that is very near and dear to my heart, Estee Lauder.

In 1992, Evelyn Lauder, Senior Corporate Vice President of The Estee Lauder Companies Inc.,(pictured right) co-created the Pink Ribbon with SELF magazine. Today, the Pink Ribbon has become the worldwide symbol for breast health. The Pink Ribbon was originally designed in a demure shade of pale pink, but in 2003 the ribbon was revamped and changed to the attention grabbing HOT PINK we all know today:)

Estee Lauder’s Breast Cancer Awareness Campaign is dedicated to raising awareness and spreading the message that the early detection of breast cancer is key! As Founder and Chairman of The Breast Cancer Research Foundation (BCRF), Evelyn Lauder ‘s commitment runs deep. She began the foundation in 1993 to address the critical the lack of funding for coordinated translational research, especially clinical research for breast cancer.  A minimum of 85 cents of every dollar donated to the BCRF goes directly to breast cancer research and awareness programs. To date, the BCRF has raised over $250 million dollars!

Fifteen of Estee Lauder Comapnies’ brands offer pink products:

• Aveda
• Bobbi Brown
• Bumble and bumble
• Clinique
• Darphin
• DKNY
• Donna Karan
• Estee Lauder
• Jo Malone
• Lab Series Skincare for Men
• La Mer
• Origins
• Ojon
• Prescriptives
• Sean John Fragrances

Pink products are sold in support of The Breast Cancer Research Foundation which funds worldwide research. Over the course of the month, ThisThatBeauty will feature Estee Lauder’s Pink Products. Please think PINK and support  continued breast cancer research and awareness.

When asked the ultimate goal of the BCRF, Evelyn Lauder responded:

Our goal is to rid breast cancer from the world and put The Breast Research Foundation out of business.

Well Mrs. Lauder, we’re all behind you 100%!