This That Beauty » eye shadow

Find Your Ideal Eye Shadow with PÜR MINERALS’ Virtual Looks Application

Felicia — Mon, 17 May 2010 05:45:58 +0000

Ever want to try out a new look before committing to the purchase? PÜR MINERALS’ virtual looks application allows you to instantly transform before your very eyes!

Go bold…Experiment with hues…Practice application techniques for your eye shape! purminerals.com is your destination for eye shadow experimentation. The interactive site lets you try out an array of Pür Minerals shades from the comfort of your own home. It’s as simple as:

Select your eye color
Choose the brush you want to use (eye shadow, crease or eyeliner)
Pick the shade you want to apply

The virtual brush lets you layer on shadow exactly where you want it, allowing you to create a multitude of eye looks. If you love your creation, Pür Minerals lets you add individual products to your shopping bag or buy the look with a single click.

WHERE TO FIND IT: www.purminerals.com/pur-virtual-looks

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Felicia Walker Benson is a makeup expert, style/beauty writer and wardrobe stylist. She enthusiastically shares her passion for the aforementioned with anyone who will listen. Felicia is Editor in Chief for ThisThatBeauty, Contributing Writer for Essence.com and LVCMag, Contributing Editor/NY Correspondent for The Makeup Girl and a Beauty Expert for Examiner.com. Additionally, Felicia is the Social Networking Editor for the premier professional makeup artistry magazine, ON MAKEUP.

Disclosure From time to time the good folks from various brands, PR companies, and marketing firms graciously submit product to ThisThatBeauty for editorial consideration. Much appreciated! However, ThisThatBeauty readers can take comfort in knowing that gratis product has never nor will it ever guarantee a mention on my lil ol blog.

Smashbox Halo Hydrating Perfecting Eye Shadow Duo

Felicia — Wed, 30 Dec 2009 16:01:00 +0000

Are you in search of a miracle makeup for your eyes? Well according to Smashbox – the wait is over! With the launch of Halo Hydrating Perfecting Eye Shadow Duo, Smashbox has managed to infuse anti aging benefits into eye enhancing shadows. Halo Hydrating Perfecting Eye Shadow Duos are multi tasking shadows with the science of skincare built into the formula. By converting a pressed powder into fresh, fine, loose shadow, Halo Hydrating Eye Shadow improves the appearance of fine lines and crepiness around the eye area. This innovative treatment and makeup in one contains goji berries to provide antioxidant protection, 48 bio-available minerals, Hydrolized Wheat protein, and Smashbox’s patented hydrogel technology for sustained moisture release. The product also contains collagen and a host of powerful peptides.

The eye shadow packaging allows you to twist the top and dispense the perfect amount of product to create both your base shade and crease color. The duos are oil, talc, fragrance, and paraben free and come in five matte shades:

Soft Peach/ Cocoa (ThisThatBeauty’s fav for a classic everyday look)
Pewter/ Smoke
Bisque/ Almond
Petal/ Plum
Buff/ Ivy

Smashbox Halo Hydrating Perfecting Eye Shadow Duo is retail priced at $36.

Available at Sephora, Ulta, and Smashbox.com

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Fall Faves: Earth Toned Shadows

Felicia — Fri, 04 Sep 2009 08:20:00 +0000

Neutral makeup doesn’t have to be boring makeup. My favorite look (current fave because it changes all the time!) is a neutral eye and a strong lip. This combo is super easy to pull off and the results are stunning.

Earth tones make for amazing neutrals. Many women find earth tones very easy to work with because they’re basically fool proof and the shades are not intimidating. Check out some of ThisThatBeauty’s favorite of the moment earth tone eye colors.

YSL

Paul & Joe

No.7

Bobbi Brown

YSL

Clarins

Smashbox

NARS

Simple Smokey Eye

Felicia — Fri, 08 May 2009 08:43:00 +0000

I did a quick little smokey eye the other night that I’m dying to share with you. It was super fast and required only a handful of products.

So simple and basic..and it goes a lil something like this:

Bobbi Brown Platinum Cream Shadow at inner tear duct and half way across lower eye lid.

MAC Sharskin Shade Stick or any dark (black) shadow stick over lower lid (from half way point all the way to the outer lower lid).

Pack any black color over the Sharkskin Shade Stick. I used the sparkly black from Eve Pearl Diva Eyes palette.

Blend a soft matte grey color into the crease. I used MAC Apres-Ski.

Highlight your brow with your fav brow highlight color.
Load up on your fav mascara
And that’s it. Super simple…but the result is SPECTACULAR. See for yourself…

What do you guys think? Simple smokey eye or what?

Simple Smokey Eye

Felicia — Fri, 08 May 2009 08:43:00 +0000

I did a quick little smokey eye the other night that I’m dying to share with you. It was super fast and required only a handful of products.

So simple and basic..and it goes a lil something like this:

Bobbi Brown Platinum Cream Shadow at inner tear duct and half way across lower eye lid.

MAC Sharskin Shade Stick or any dark (black) shadow stick over lower lid (from half way point all the way to the outer lower lid).

Pack any black color over the Sharkskin Shade Stick. I used the sparkly black from Eve Pearl Diva Eyes palette.

Blend a soft matte grey color into the crease. I used MAC Apres-Ski.

Highlight your brow with your fav brow highlight color.
Load up on your fav mascara
And that’s it. Super simple…but the result is SPECTACULAR. See for yourself…

What do you guys think? Simple smokey eye or what?

Estee Lauder: Keeping It Real/Relevant

Felicia — Thu, 09 Apr 2009 08:30:00 +0000

When it comes to peddling posh beauty products, I imagine that it’s a constant hustle for brands to Keep It Real/Relevant while maintaining and growing their customer base.

As I was doing my ritualistic stroll of the cosmetics section in Macy’s Short Hills, I spied something fresh and sexy from Estee Lauder -

Estee Lauder Double Wear Stay-in-Place EyeShadow Base

Well looky here! Ol Estee Lauder is working overtime to “Keep it Real/Relevant”. Just about every brand in my makeup arsenal offers some form of cream shadow base/primer. So it is very refreshing to see Estee Lauder, an iconic cosmetics powerhouse, take the leap. As you know, EL owns a slew of beauty brands…the list goes on and on but I’ll just note a few -

MAC
Bobbi Brown
Prescriptives
Aveda

I specifically listed MAC because EL’s eyeshadow base bears a striking resemblance to MAC’s Paint Pot. Perhaps EL dipped into the ol Paint Pot formula vat and decided to create a few demure EL customer-friendly shades. Well regardless of how the EL eyeshadow base came to be, I’m happy to see EL trying something new and “Keeping it Real/Relevant”.

ThisThatBeauty Babes -

Have you tried Estee Lauder Double Wear Stay-in-Place EyeShadow base? If so, what’s the verdict?

Leave a comment. I want to hear your thoughts!

PS: Estee Lauder Double Wear Stay-in-Place ShadowStick bears an uncanny resemblance to MAC Shadestick. I’m not saying, but I’m just saying…

MAC Shadestick

Estee Lauder ShadowStick

Same stick, different packaging? Yep, me thinks so!

Estee Lauder: Keeping It Real/Relevant

Felicia — Thu, 09 Apr 2009 08:30:00 +0000

When it comes to peddling posh beauty products, I imagine that it’s a constant hustle for brands to Keep It Real/Relevant while maintaining and growing their customer base.

As I was doing my ritualistic stroll of the cosmetics section in Macy’s Short Hills, I spied something fresh and sexy from Estee Lauder -

Estee Lauder Double Wear Stay-in-Place EyeShadow Base

MAC
Bobbi Brown
Prescriptives
Aveda

ThisThatBeauty Babes -

Have you tried Estee Lauder Double Wear Stay-in-Place EyeShadow base? If so, what’s the verdict?

Leave a comment. I want to hear your thoughts!

PS: Estee Lauder Double Wear Stay-in-Place ShadowStick bears an uncanny resemblance to MAC Shadestick. I’m not saying, but I’m just saying…

MAC Shadestick

Estee Lauder ShadowStick

Same stick, different packaging? Yep, me thinks so!

Say Bye-Bye to Eye Shadow Fallout and Yucky Racoon Eyes

Felicia — Tue, 31 Mar 2009 08:53:00 +0000

How many times has this happened to you?…

You artfully bang out one helluva smoky eye only to discover that the eye shadow fallout has left you looking like a crazed raccoon. Ugh! What’s a girl to do? Well ThisThatBeauty says, TRY THIS!

Shadow Shields are disposable gentle stick ons that protect the under eye area from makeup residue. Say goodbye to raccoon eyes. No more eye shadow dust to dust away. No smudges. No mess. Just whistle clean under eye area after your makeup is applied! Shadow Shields save time and minimize the need for touch ups. They’re very easy to apply, gentle to pull off, and disposable.

To apply, remove the top corners

Apply directly below the eye area before eye makeup is applied

Apply makeup

Remove Shadow Shield and reveal clean under eye area. VOILA!

Shadow Shields retail for $16.95 for a box of 50. You may purchase Shadow Shields at shadowshields.com

Say Bye-Bye to Eye Shadow Fallout and Yucky Racoon Eyes

Felicia — Tue, 31 Mar 2009 08:53:00 +0000

How many times has this happened to you?…

You artfully bang out one helluva smoky eye only to discover that the eye shadow fallout has left you looking like a crazed raccoon. Ugh! What’s a girl to do? Well ThisThatBeauty says, TRY THIS!

To apply, remove the top corners

Apply directly below the eye area before eye makeup is applied

Apply makeup

Remove Shadow Shield and reveal clean under eye area. VOILA!

Shadow Shields retail for $16.95 for a box of 50. You may purchase Shadow Shields at shadowshields.com

INTRODUCING NEW U-PICK REFILLABLE COMPACTS, EYE COLORS AND CHEEK COLORS FROM PRESCRIPTIVES!

Felicia — Thu, 12 Mar 2009 09:08:00 +0000

When it comes to makeup customization, Prescriptives is a pioneer. In addition to custom blend foundation and concealer, Prescriptives can also masterfully custom blend powder, tinted moisturizer, lip gloss, and bronzer to suit your complexion, undertone, formula choice, etc.

Prescriptives is taking the customization concept a step further with the recent launch of U-Pick, a new collection of eye and cheek colors in classic and modern shades that fit into a sleek re-fillable compact.

With U-Pick you’re able to create your own personal look by selecting the colors of your choice and filling your compact. There are three compact sizes to choose from:

Small –

One eye shadow

Medium -

Four eye shadows, or…
Two cheek colors, or…
One cheek colors and two eye shadows

Large –

Four eye shadows and one cheek color, or…
Three cheek colors, or…
Six eye shadows, or…
Two cheek colors and two eye shadows

I’m all about having it my way so naturally I had to to investigate. I decided to go with a large compact and fill it with 4 eyes shadows and one blush. Here’s ThisThatBeauty’s compact:

4 eye shadows –

Mushroom (matte)

Plum Smoke (hi shimmer)

Malt Sparkle (sparkle)

Sapphire (satin)

1 cheek color -

Terracotta

And here I am doing a quick little Face of the Day with my shiny new U-Pick palette colors. On my lips I am wearing Prescriptives Lip Shine in Posy, a luscious limited edition color from the Spring 2009 In Bloom Collection. Lip Shine is part lipstick and part gloss. The texture is super creamy, soft and emollient. I’m pretty sure its not enriched with vitamins but it definitely feels sort of good for you! If you’re not able to get your hands on Limited Edition Posy, check out some of the the other neat colors. Lip Shine is guaranteed to give you plump, luscious, buildable color and kick butt shine!

U-Pick is available at prescriptives.com and in major department stores like

Macys, Dillards, Nordstrom, Bloomingdales, etc.