Writer @plushpinkallure tries out a new mascara…

Hard Candy’s Big Curls Don’t Cry Mascara could be just what you need for these unpredictable winter months.  A little snow one day, rain the next — just enough to ruin a girl’s flawlessly done lashes on her way to work (and let’s admit, that totally brings me down).   

The waterproof formula keeps lashes looking fresh throughout the day without smudging or fading.  The fabulously full brush adds volume and a little curl to each lash while maintaining a soft texture.  After applying two coats I notice that my lashes still feel soft, not hard and rigid.  I would not say it gives dramatic “look at me lashes” but it is ideal for those with already long lashes that are looking to add some volume and curl.

For the last few weeks for my day job, Bergdorfs, I’ve been testing out a mascara that claims to extend lash length in a little as two weeks. A lofty claim? Yes! Not one to back down from a lofty beauty claim, particularly one that promises enviable fringe, I put Chantecaille Faux Cils Longest Lash Mascara to the test. Want to know how it went? C’mon, you know the drill…follow my beauty babble over at the Bergdorf Goodman blog, 5th/ 58th. xo

The most innovative mascara I’ve tried all year is Clinique Bottom Lash. My video review explains further….in colorful detail with hand gestures and plenty of animated Felicia-isms:

I can’t decide. Is Hourglass Flim Noir Lash Lacquer revolutionary or evolutionary?

Revolutionary: because it represents a development within the lash category that does not currently exist.

Evolutionary: because it’s radically new and showcases a dramatic change outside of what’s presently offered.

The groundbreaking lash product is unlike anything I have ever seen in the beauty space. The inky, glossy, pitch-black top coat for lashes exaggerates the lash line to mimic the look of faux lashes without the hassle of weighty lashes or irritating adhesive.

A product launch this (R)Evolutionary deserves your full attention. Today, July 15, Hourglass Film Noir Lash Lacquer ($28) launches exclusively at Sephora and Sephora.com. With that said, I’ll stand aside — *stampede*

Want to to learn more about Hourglass Film Noir Lash Lacquer? Follow the brand on Twitter at @HourglassCsmtcs and #lashacquer

Heads up ladies! Nordstrom has once again partnered with MAC to offer an exclusive beauty buy. I love Nordstrom+MAC exclusives (especially the holiday sets!). Starting today, April 12 MAC Opulash Mascara is available via Nordstrom.

Here are the deets:

“New Opulash is the boldest, baddest gal in the joint. Cast a spell over the room with a sweep of MAC’s technologically advanced magic wand – a feat of beauty engineering that grabs the lash at the root to lift and holds on to exaggerate the lashes. The tapered tip makes inner corners sleeker to reach so never again worry about spider-web lash syndrome. Pump up your look with an extreme volumizing formula that curls and separates for thick, dark, dramatics lashes”.

Nordstrom+MAC beauty exclusives are legendary! Trust me, this is one exclusive beauty buy you won’t want to miss. MAC Opulash Mascara ($14) is available exclusively in Nordstrom stores (and Nordstrom.com) on April 22nd… However, if you’re dying to get in on the ground floor (and I know you are), you may pre-order today! Yes, TODAY!

Earlier this year I had the opportunity to meet Makeup Artist and Beauty Expert Cynde Watson at an intimate beauty mixer sponsored by Honey magazine. As Cynde delightfully dished her top makeup/skincare tips, I felt an immediate kinship to her beauty philosophy and found myself nodding in agreement throughout her beauty-talk and live demonstration. Cynde’s beauty advice is refreshingly practical and provides sensible steps to help today’s multitasking woman take her makeup game from “blah” to “Ooh La La” in a matter of minutes!

Cynde’s makeup line, Color by Cynde Watson, features long lasting double duty products for the face, lips, and eyes. The frugalista friendly line (priced $15.00-$29.95) was created with the modern busy gal-about-town in mind. As a makeup artist, beauty writer, and makeup connoisseur, I absolutely live for makeup…but tend to favor products that do double duty and quickly take me from my unsightly morning face to the MsThisThatBeauty that you all know and love!

Cynde’s line is perfect for busy bellas who need to get gorg on the go! For beautiful lashes in a hurry, try Color by Cynde Watson Volumizing & Lengthening Mascara. The dual-ended, richly pigmented, black mascara features an end for volume and an end for length. The end for volume has an easy to use petite brush that coats lashes from root to tip, providing a deep lush black base coat. The lengthening end, OK….the lengthening end will scare the crap out of you when you first see it. But skimpy lashes beware….the lengthening end features an innovative mini comb with 3 layers of tiny fanned-out teeth. The tiny mini comb will rock your world! Prepare to be amazed at how the little teeth work to create beautifully fringed lashes. Go wild with the mini comb on your outer upper and lower lashes. The mini comb also works well for the inner lashes. The mascara formula is extremely buildable and lengthens as it separates without clumping. I recently wore Color by Cynde Watson Volumizing & Lengthening Mascara to an event…everyone thought I was wearing falsies. SOLD! And an added bonus – the formula washes off into those little rubber tubes that gently slide off your lashes…so no smears or traces of mascara. DOUBLE SOLD!

Color by Cynde Watson Volumizing & Lengthening Mascara is retail priced at $20 and is available at shop.cyndewatson.com.

Want more Cynde?

Read Cynde’s Blog – http://www.cyndewatsonbeauty.blogspot.com/

Follow Cynde on Twitter- http://twitter.com/cyndewatson

Max Factor 2000 Calorie Extreme Lash Plumper is so serious that it comes with a warning label!

But what do you guys think? Leave a comment

Smashbox’s best selling Bionic Mascara is now available in a fun new shade, INDIGO INK. Yay! 

If you’re already a fan of Smashbox Bionic Mascara, consider trying a flirty new shade for Spring.

Bionic Mascara promises fuller, stronger and more voluminous lashes. The formula is enriched with aloe, wheat protein, and silk to strengthen and condition lashes.

Thinking about spicing up your mascara? Take a look at my pics below. Do you like the subtle hint of blue? Leave a comment

WITHOUT MASCARA

WITH BIONIC MASCARA