On October 1, 2010, MAKE UP FOR EVER opened the first of three retail concepts within select Sephora locations.

“The boutique and studios represents new platform for the brand to showcase its unique DNA through unparalleled artistry and education.”

Sephora SoHo, in New York will be home to MAKE UP FOR EVER’s uniquely designed retail concept. The other two locations are Sephora South Coast Plaza, Costa Mesa, California and Sephora Venetian, Las Vegas, Nevada.  The MAKE UP FOR EVER Boutique & Studio was created by professionals to give clients the feeling of being in a  “backstage environment complete with makeup stations and studio lighting.”

The makeup studio will offer twenty minute “Choose your focus” classes on “Complexion Technique”, “Eye Make Up Technique” and “Lip Technique.”  Each of these categories will have a number of options based on clients’ skill level and look preference.  The Makeup artists will demonstrate the technique on half the client’s face and client will do the same technique on the other side of their face while under the guidance of the Makeup artist. This gives the client a feel for the brushes, techniques and products used. This practice also takes the guesswork out of makeup application. Sessions are complimentary with a $40 product purchase or the client may pay $40 upfront and receive a $40 gift certificate to use within the store.

In addition to the makeup studio, each boutique will have an eye shadow station also described as a “communal table,” iPads, and a smart screen. The eye shadow station allows clients to test the full range of MAKE UP FOR EVER eye shadows and create their own color palette from the selection of colors. The smart screen merges beauty with technology and is the first of its kind in a Sephora store setting. It is a teaching tool that allows staff members or clients to create a virtual face chart with color and texture. The iPads loop MAKE UP FOR EVER “How-To” videos as well as link to social media sites such as Facebook, Twitter and Foursquare.

MAKE UP FOR EVER at Sephora, Venetian opened on October 8, 2010 and South Coast Plaza location will open on October 15. On Foursquare, I’m currently the mayor of the MAKE UP FOR EVER, Sephora Soho but because it’s such an amazing space, I know I won’t be for long.

Here’s Michael DeVellis, VP of Professional and Retail Operations for MAKE UP FOR EVER giving ThisThatBeauty the rundown on the Soho concept store.

*******************

This post is written by ThisThatBeauty Contributor, Christene Carr. For more: @CNicholaC,  www.christenecarr.com, and www.hairandskinjunc.com

Want to grow your makeup artistry?

Are you a member of The Powder Group’s Pro Program, TPG Pro? If not, you should be!

TPG Pro is a one of a kind pro artistry program for individuals in the makeup industry. Yours truly is a member! As a makeup artist, I have hugely benefited from the exposure (programs, networking, workshops, industry events, etc.) I have received as a TPG Pro member.

This past year TPG Pro members received free events in LA and NYC, complimentary hands-on workshops at The Artist Summit Miami and Chicago, advance notice of special offers and events, special access to networking events and more…and that’s in addition to all of The Powder Group’s regular program benefits!

Oct 31 is the last day to take advantage of the current TPG Pro offer –

Join TPG Pro by October 31st and you will recieve a second year of TPG Pro absolutely free with your paid subscription!

To join TPG Pro call 866-876-9337 or Simply click here to register!

I really really want to gab endlessly about the upcoming show but the mythical sandman is calling my name and ThisThatBeauty sleep (get it? ThisThatBeauty sleep ) is a must.

Below please find details on the upcoming The Makeup Show NYC as well as pics from previous shows. I apologize profusely in advance but the pics will not contain titles..I think y’all can figure it out

• Flawless Beauty – Jon Hennessey
  
• The Perfect Bride – Johnny Lavoy
  
• Camera Ready Makeup – Kathy Aragon
  
• Essential Airbrush – The Art and Science- Orlando Santiago
  
• Beautiful Skin of Color – Deshawn Hatcher
  
• Perfecting the Canvas – Danessa Myricks
  
• Creating the Character – Kate Best
  
• Becoming an Editorial Artist – James Vincent
  
• Working in Fashion – Jon Hennessey
  
• Eve Pearl Beauty – Eve Pearl
  
• Essential Eyes – Danessa Myricks
  
• Focus on Detailing – Daven Mayeda
  

*16 Attendees per hands-on workshop - Space is strictly limited – book today!

DOZENS OF FREE SEMINARS AND FORUMS! 

DIAMOND SPONSOR: 

Make Up For Ever

PLATINUM SPONSOR: 

Temptu Pro

SPONSORS:

Alcone, Crown Brush, Smashbox, On Makeup Magazine

EVENT/MEDIA SPONSORS:

World Bodypainting Festival and Color Mundo

And featuring:

• Adesign
  
• Armour Beauty
  
• Auraline Beauty
  
• Becca Cosmetics
  
• Cosmix School of Makeup Artistry
  
• Crystal Wright Live
  
• Embryolisse
  
• Face Atelier
  
• Frends Beauty Supply
  
• Graftobian
  
• Glo Professional
  
• Hakuhodo
  
• Iredale Mineral Cosmetics
  
• Kissable Couture
  
• Koh Gen Do
  
• Kryolan 
  
• Lash Control
  
• Linda Mason Elements
  
• Lord and Berry
  
• Luminess Air
  
• MAC Cosmetics
  
• Mario Badescu
  
• Mehron
  
• MG Hair and Makeup
  
• Motives
  
• MUAtv.com
  
• Myrabelle 
  
• Naked Cosmetics
  
• Naime’s Beauty Center
  
• National Fiber Technology
  
• Nigel’s
  
• Obsessive Compulsive Cosmetics
  
• Parian Spirit
  
• Pencil Me In
  
• PowderPuff Squad
  
• Ramy
  
• The Balm
  
• The Powder Group
  
• TPG Pro
  
• Three Custom Color
  
• Vancouver Film School
  
• Yaby
  
• Youngblood Mineral Cosmetics
  

*check online for the most updated listing